Don’t be concerned for your own good but for the good of others. [1 Corinthians 10.24]
It's the most basic Christian principle - it is indeed what Jesus modeled by example. Is it any wonder then that Christianity would be strategically targeted to violate this principle?
Not until a person sees past the hype of marketing and the underlying nefariously engineered social norm of self-gratification constructed by it, will that person even begin to mirror Christ in putting others first.
Self-focus is the worst pandemic the world has ever experienced. This (ironically self-inflicted) plague of self-worship is virtually undetected as such and even ignorantly celebrated by most. Sadly, even those who feign to be believers are caught up in the rhetoric of self-centeredness evidenced in quoting Biblically baseless cliche's like, "You have to help yourself before you can help others," and the likes.
Jesus never suggested or taught self-preservation. To the contrary, Jesus repeatedly reminded his followers to pursue the selflessness of their cross!
Then Jesus said to his disciples, “If any of you wants to be my follower, you must give up your own way, take up your cross, and follow me. [Matthew 16.24]
Ignoring it does not change the fact: Jesus' use of the word "if" excludes anyone from being His follower who does not take up their cross. A person who spends his or her life living in self-preservation is NOT a follower of Christ (feel free to argue with Jesus, but not me - I didn't make the rule).
Not all is gloom and doom though. Jesus did give us some hope that there might be some progression to our success in taking up our cross... Look at how Luke reports another instance of Jesus' demand:
Then he said to the crowd, “If any of you wants to be my follower, you must give up your own way, take up your cross daily, and follow me. [Luke 9.23]
The word "daily" should tip us off that we have a fresh opportunity each and every day to take up our cross. In other words, if I failed yesterday, I can still pursue my cross today. However, this will not happen if I stubbornly hold to the world's mantra of "taking care of myself first." Paul the apostle did not hold back his Spirit-led opinion on the subject:
If you think you are too important to help someone, you are only fooling yourself. You are not that important. [Galatians 6.3]
Not surprisingly, in the same letter to the Galatians, Paul made the following statement:
My old self has been crucified with Christ. It is no longer I who live, but Christ lives in me. So I live in this earthly body by trusting in the Son of God, who loved me and gave himself for me. [Galatians 2.20]
Jesus embraced His Cross and told us to embrace ours just the same. And, it is all to the same end: to put others first. The ONLY thing we cannot do that Jesus did is go to hell on behalf of others and emerge alive and victorious - only Jesus could do that (and He did!).
The world will not teach or promote what is said here. The "money" is in promoting "self" because, with only a little encouragement (marketing), most will spare no expense to look after themselves (whether in adornment with possessions or preservation of life itself). True Christians will prove this wrong. People who "think" they are Christians however will fall for the ideas of self-preservation, self-help, self-empowerment, etcetera... and nothing could please Satan more...
So, here's the question for today: Are you looking for your cross today, or avoiding it? Whose good are you looking after?
Father, may I have sense enough to quit all the "self" stuff of the world and of Satan. May I demonstrate "Jesus" by choosing my cross over my "self" in every possible way. So be it!